Strategy and Product Development for the Investment Banking Market

The strategy is kind of like the steps we're going to go through to get from where we are right now to the ultimate vision of where we want to be. And at each of those steps, we have distinct positioning, which is the pos ing of how we'm going to market and sell. So if i give you an example, early in my career, i worked at a company and we were positioned as c r m for investment banks. But that's not what we sold the v cs,. What we sold thev cs was we were goin to be cr m for enterprise, like any big enterprise. Thinkendously aprilm guilty about the number of statements that i