S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
The Difference Between Brand Positioning and Strategy Versus Vision
positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about. A when i'm dealing with folks that don't come from a marketing background, i tend to describe it as it's like context setting for products. And so it's not a tag line, it's not your brand, ah, it's it's the contact setting for your productd and just another clarification, april, what's the difference between positioning versus strategy vs vision for a company?
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