S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
The Positioning Statement Is the Most Frustrating Thing
"We don't have a lot of good tools out there to do this stuff. The positioning statement isn't even a it's not an exercise to figure out your positioning," he says. "The first thing o poped in your mind, you just write that down in the little blank, and that's it, youre done."
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