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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Do You Know How to Make a Short List?
" positioning is a team sport. This is not a little exercise that happens in the confine of the marketing department," April says. "It's so hard, right? Like, our markets are so crowded." April: Can you share a few tips on in bringing this new positioning to life in a holistic manner?"
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