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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)
The Marchitect
Introduction
The marketect is a podcast series where leadership and product marketing intersect. We're going to cover positioning versus messaging, and why, quite frankly, positioning is so crucial to winning. It's my pleasure to introduce you to my guest co host, jen steele, chief marching officer of reprieves and the legendary positioning expert. April dunfer: What is positioning? And how is it different from messaging?
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