Creator Lab - interviews with entrepreneurs and startup founders

Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

30 snips
Jul 27, 2023
Guest
Kallaway
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Origin of Kallaway

  • Kyle Sutter's online alias, Kallaway, originated as a rapper name inspired by Time Flies Tuesdays.
  • He used this alias to create content without jeopardizing his corporate job.
INSIGHT

Niche vs. Personal Monopoly

  • Sutter disagrees with the conventional advice of niching down.
  • He believes in embracing multiple interests to build authentic fandom.
ADVICE

Prioritize Distribution

  • Focus on building distribution (audience) first before launching anything.
  • This allows for organic reach and feedback, avoiding reliance on paid ads.
Get the Snipd Podcast app to discover more snips from this episode
Get the app