Creator Lab - interviews with entrepreneurs and startup founders

Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

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Jul 27, 2023
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ANECDOTE

Origin of Kallaway

  • Kyle Sutter's online alias, Kallaway, originated as a rapper name inspired by Time Flies Tuesdays.
  • He used this alias to create content without jeopardizing his corporate job.
INSIGHT

Niche vs. Personal Monopoly

  • Sutter disagrees with the conventional advice of niching down.
  • He believes in embracing multiple interests to build authentic fandom.
ADVICE

Prioritize Distribution

  • Focus on building distribution (audience) first before launching anything.
  • This allows for organic reach and feedback, avoiding reliance on paid ads.
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