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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

How to Be a Successful Copywriter

I was trying to look for, there's a rhythm with the way Sam Parv talked about copywriting. And I think that comes from your musical taste and your musical ability from before. So sometimes it just comes to me right away. Other times I'll write a first line and then I'll say it in like my video voice,. which is just my normal voice, but a little bit more expressive. You're going to intermix different levels and like, it's not monotonous. It keeps you kind of engaged.

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