How to Craft a Story in 60 Seconds

In 60 second videos, you're losing 90% of people after 10 seconds. You pretty much need to introduce a subject, give them context and introduce the conflict all in the first 10 seconds or else you're going to lose somebody. Once the conflict is introduced, people are kind of like, they're like, oh, what's going to happen? So then you can build more of the meat around kind of the resolution piece.

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