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3min chapter
Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive
Creator Lab - interviews with entrepreneurs and startup founders
How to Zoom in and Out of Your Videos
If you record vertically, you have no real estate to zoom out. The beauty of having both the full screenshot and the split screenshot is that that switch is of like frame changer in itself. Every one to two seconds on a short, something should be happening - whether it's graphics coming in or when do you use B roll? So I spend 40% of the time just on the first three seconds. If your thumbnails are all shittier than what Mr. B says, then it doesn't matter how much work you did at the 50 second mark.
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