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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

Creator Lab - interviews with entrepreneurs and startup founders

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How to Get Started With TikTok

TikTok is a social media platform that lets users post videos up to 10 minutes long. They're paying about 60 cents per thousand views, which means if you get a video to go a million views on TikTok, it's like 600 bucks. So because of that, I'm kind of incentivized to tell the story a little bit like a minute between 60 and 90 seconds. And right now, the CPMs are, I guess like RPMs.

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