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4min chapter
Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive
Creator Lab - interviews with entrepreneurs and startup founders
How to Make Videos That Stick
The most attention in the world right now is on short form content, TikTok reels. So for me, if what I want is to be able to prove that I can make videos that stick and story tell, that was like really important to me are build that skill set. Short form video is the best place to start because it's the most ruthless marketplace. Like you can only hold some of the tension for three seconds if you're making average content. You gotta be really good. And maybe I wouldn't be able to monetize as highly through short form video, but it would give me a platform to kind of build these other channels. Love that. That's an incredible breakdown
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