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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

Creator Lab - interviews with entrepreneurs and startup founders

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How to Make Short Form Videos to Drive Email Subs

I think using the using short form video to drive email subs is an under tapped acquisition channel. It's like text to text versus audio video to text. If it hundreds is quite a significant amount, because I think even a big viral text thread on Twitter, like you might get 100 or 1000, but 1000 is very high. And then this is a tactical question, but very curious, your experience using beehive versus something like substack. So he built that custom for morning brew and then he could easily take this out and like build a sass tool with it.

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