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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive
Creator Lab - interviews with entrepreneurs and startup founders
The Importance of Hooks in Storytelling
The more fleeting the attention, the better the hook has to be. If you think about like Disney making Frozen, that attention is not fleeting at all. And what you're doing is the hardest form in my opinion because it's like 60 seconds. But on the full other end of the spectrum are these short form videos or like a tweet, you tweet, you got one sentence to hook somebody. These short form videos, you got three sentences because the attention is so fleeting. That is beautiful. I've never heard anyone describe it in that detail. So very, very helpful. Just born to be clear the cut.
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