How to Think About Personal Branding

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media.

Subscribe & watch on YouTube: https://youtu.be/etQpm_bQJH8

Timestamps:

• (00:00:00) - Intro

• (00:02:22) - Kallaway’s Backstory

• (00:17:07) - Distribution is King

• (00:20:57) - Why Short-Form Video?

• (00:28:56) - Actionable Advice on Creating Content

• (00:44:53) - Sponsor: LinkedIn Jobs
• (00:46:04) - Comedy & Storytelling

• (00:52:41) - Why Writing is the Most Important Skill

• (01:03:33) - Inside Look at Kallaway’s Script Layout

• (01:05:59) - Kallaway’s Equipment

• (01:10:24) - Kallaway’s Editing Process

• (01:32:35) - Psychology of Creating Content

• (01:44:57) - How to go viral

• (01:49:37) - Newsletter Insights

• (01:55:26) - Thoughts on Monetization

• (01:59:52) - Becoming a Full-Time Creator 

Links Mentioned

• Kallaway’s Personal Website

• Kallaway’s Twitter

• Espresso Letter

• TikTok Example 1

• TikTok Example 2

• TikTok Example 3

• Camera

• Lens

• Capture Card

• Microphone

• Recording Software

• Youtube Downloader (Downie)

• Premiere Keyboard Shortcuts 

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator