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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive

Creator Lab - interviews with entrepreneurs and startup founders

CHAPTER

How to Pursue Peak Interest in New Tech and Cult Brands

I think if anyone's ever created something on the internet, and I'd actually sorry, one other thing, the whole code is incubating ideas that into the intersection of culture, lifestyle and emerging technology. And it's quite hard sometimes to encapsulate all those things. So instead, I kind of think of this idea of like niches are n equals one, right? So it's like my unique combination of interests and the perspective I have on those interests, nobody else is the same in the world. It might take me longer to grow initially because it's harder to find an audience for each one of those. If you're not doubling, tripling down on the compounding of each

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