Indie Hackers #119 – Sales Tips Every Founder Should Know with Steli Efti of Close
13 snips
Sep 20, 2019 AI Snips
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Episode notes
Sales Is Result-Driven Communication
- Viewing sales as result-driven communication removes the sleazy stigma around it.
- Sales is a natural, everyday skill involved in convincing and communicating with others.
Do One-on-One Sales Early
- Early founders must do one-on-one sales to gain real customer insights and improve product messaging.
- Startups should prioritize learning and feedback over scalability in initial sales efforts.
Ask Advice First, Then Sell
- Ask potential customers for advice instead of money to get honest, useful feedback.
- Transition the conversation from advice to sales based on their interest and feedback.