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#119 – Sales Tips Every Founder Should Know with Steli Efti of Close
Indie Hackers
How to Make Big Companies and Buyers Confident
You need to act with that kind of confidence to make big companies and big buyers also confident in doing business with you, right? Nobody's going to buy from you because you're so humble. The other thing that's important to understand is it honestly does make a difference. If you sell to IBM or to marry around the corner, IBM doesn't exist as a single unit entity. It's not like some kind of a logo with hands and feet and a credit card that makes decisions.
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