How to Convince Your First Customers to Use What You've Built

In the very early days you can use the advice I got from an investor once about fundraising and they apply the same principles to selling which is you ask for money. Often times what you'll get is advice. Maybe you'll get lucky and get some money. People are much more open to talking to a founder about that technology, start up idea and give them some feedback. That seems like fun to people usually. They don't feel like this is a sales call. It's important to go into it with sort of a mindset where your primary goal is to discover the truth.