#2482

Mentioned in 11 episodes

The Sales Acceleration Formula

Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million

Book • 2015

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.

Mark Roberge, former Chief Revenue Officer of HubSpot, outlines his methodology for scaling sales, which includes the Sales Hiring Formula, the Sales Training Formula, the Sales Management Formula, and the Demand Generation Formula.

The book emphasizes the use of data, technology, and inbound selling to streamline the sales cycle and remove friction, drawing from Roberge's experience in taking HubSpot from $0 to $100 million in revenue in just seven years.

Mentioned by

Loren Padelford

Alex Latraverse

Guillaume Jacquet

Mentioned in 11 episodes

Mentioned by

Loren Padelford

when discussing sales strategies.

Sales is Not Magic, It's Math w/ Loren Padelford (Founding CRO, Shopify)

Recommended by

Paul Holder

as a great book to help put math behind your funnel.

434: OnRamp: From No-Code MVP to 7-Figure B2B SaaS - with Paul Holder

Recommended by Tiffany Gonzalez as a tactical and accessible guide to sales and revenue operations.

#69 Driving growth by leveraging “Revenue Moments” - with Tiffany Gonzales, Head of Growth & Revenue Operations at Microsoft

Mentioned by

Alex Latraverse

as a great resource for building a repeatable and consistent sales process.

SaaStr 434: How to Build out a Sales Organization from 0 reps to 100 in 18 months with Flock Safety

Recommended by

Tom Clayton

, who learned from Roberge's approach to sales and incorporated it into his own methods.

Smart Hiring with Tom Clayton

Mentioned by

Kyle Norton

as a source of valuable insights for founders.

E24: What PE-Backed CROs Do Differently with Vanessa Brangwyn, CRO of Motus

Mentioned by

Mark Roberge

as a book he co-authored with Jill Conrath, inspired by his experiences at HubSpot and questions from entrepreneurs.

Sales Acceleration Formula 2.0 with Mark Roberge, Co-Founder at Stage 2 Capital

Recommended by

Stefan Bader

for those getting into go-to-market strategies.

445: Cello: How a Scrappy MVP Became a 7-Figure SaaS with 7M Users - with Stefan Bader

Recommended by

Chris Tate

as a helpful guide for scaling a company and a practical approach to sales.

481: Performance Marketing Analytics

Mentioned by

Tomasz Tunguz

as a book sharing insights into quota structures and organizational evolution at HubSpot.

SaaStr 769: The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

Mentioned by

Guillaume Jacquet

when discussing a method for identifying the ideal customer profile for a business.

How Not To Die During The $1M to $10M Journey | Why Specialization Beats Founder Magic | Why Hiring Carbon Copies of Yourself Cannot Work | Why Pipeline Generation Solves Everything | Guillaume Jacquet, CEO & Co-Founder, Vasco

Recommended by

Tito Bohrt

as a book that encapsulates his sales leadership philosophy and approach to data-driven decision-making.

[GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales

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