The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

434: OnRamp: From No-Code MVP to 7-Figure B2B SaaS - with Paul Holder

Mar 13, 2025

Paul Holder, co-founder and CEO of OnRamp, shares his entrepreneurial journey from a no-code MVP to a thriving SaaS solution for B2B customer onboarding. He discusses the power of customer feedback and the importance of validating ideas. Paul also reveals challenges in educating clients about new solutions and the evolution from prototype to a scalable product. Insights on effective outreach and market focus highlight the strategic shifts required for success. His experiences illustrate the transformative impact of great onboarding on business growth.

51:51

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Episode guests

Paul Holder

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Paul and Ross validated their onboarding solution idea through extensive market research, confirming widespread dissatisfaction before developing their product.

Utilizing a no-code platform allowed the founders to create a functional MVP quickly, which attracted initial paying customers and validated their concept.

A strategic pivot to focus on larger enterprises enabled OnRamp to capitalize on significant revenue growth and deeper integration with complex onboarding processes.

Deep dives

Identifying a Market Need

The founders of OnRamp, Paul and Ross, recognized a significant challenge in customer onboarding during their prior experiences in customer success roles. They spent months validating their idea by interviewing other customer success leaders, ensuring that the onboarding issues they faced were not isolated to their experience. This thorough market research revealed a widespread dissatisfaction with existing onboarding solutions, solidifying their belief that they could address this gap effectively. Their commitment to validation before developing a product laid a strong foundation for their eventual startup journey.

Intro

4min

From Idea to Onboarding Success

17min

Navigating Sales in Innovative Market Categories

2min

Transitioning from No-Code MVP to Scaled Development

3min

Navigating Customer Onboarding and Product Development

8min

Navigating the Challenges of Cold Email Outreach

3min

Strategic Customer Engagement and Market Focus

14min

From Idea to Success: The SaaS Journey Unpacked

2min

Paul Holder is the co-founder and CEO of OnRamp, a platform that automates and orchestrates customer onboarding for B2B companies.

Show Notes: https://saasclub.io/434

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