The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
434: OnRamp: From No-Code MVP to 7-Figure B2B SaaS - with Paul Holder
Mar 13, 2025
Paul Holder, co-founder and CEO of OnRamp, shares his entrepreneurial journey from a no-code MVP to a thriving SaaS solution for B2B customer onboarding. He discusses the power of customer feedback and the importance of validating ideas. Paul also reveals challenges in educating clients about new solutions and the evolution from prototype to a scalable product. Insights on effective outreach and market focus highlight the strategic shifts required for success. His experiences illustrate the transformative impact of great onboarding on business growth.
51:51
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Quick takeaways
- Paul and Ross validated their onboarding solution idea through extensive market research, confirming widespread dissatisfaction before developing their product.
- Utilizing a no-code platform allowed the founders to create a functional MVP quickly, which attracted initial paying customers and validated their concept.
Deep dives
Identifying a Market Need
The founders of OnRamp, Paul and Ross, recognized a significant challenge in customer onboarding during their prior experiences in customer success roles. They spent months validating their idea by interviewing other customer success leaders, ensuring that the onboarding issues they faced were not isolated to their experience. This thorough market research revealed a widespread dissatisfaction with existing onboarding solutions, solidifying their belief that they could address this gap effectively. Their commitment to validation before developing a product laid a strong foundation for their eventual startup journey.
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