The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 434: OnRamp: From No-Code MVP to 7-Figure B2B SaaS - with Paul Holder
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Mar 13, 2025 Paul Holder, co-founder and CEO of OnRamp, shares his entrepreneurial journey from a no-code MVP to a thriving SaaS solution for B2B customer onboarding. He discusses the power of customer feedback and the importance of validating ideas. Paul also reveals challenges in educating clients about new solutions and the evolution from prototype to a scalable product. Insights on effective outreach and market focus highlight the strategic shifts required for success. His experiences illustrate the transformative impact of great onboarding on business growth.
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No-Code MVP Success
- Paul Holder and Ross, both non-technical, built OnRamp's MVP on Bubble.
- This allowed them to land their first 15 customers before raising pre-seed funding.
Validate Your Idea
- Validate your startup idea thoroughly before quitting your job.
- Paul and Ross spent months interviewing potential customers.
Simple MVP, Big Impact
- OnRamp's initial Bubble MVP was basic, focusing on the customer-facing portal.
- Despite its simplicity, early customers were willing to pay, highlighting the market need.
