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From Idea to Onboarding Success
This chapter follows the journey of a first-time founder and their co-founder as they develop OnRamp, an innovative customer onboarding solution. It highlights the importance of stepping out of comfort zones, shares insights on using no-code platforms, and discusses effective marketing strategies to connect with target customers. Through real examples from both SaaS and non-SaaS industries, they illustrate the transformative impact of a well-orchestrated onboarding process on customer engagement and business growth.