Paul Holder, co-founder and CEO of OnRamp, shares his entrepreneurial journey from a no-code MVP to a thriving SaaS solution for B2B customer onboarding. He discusses the power of customer feedback and the importance of validating ideas. Paul also reveals challenges in educating clients about new solutions and the evolution from prototype to a scalable product. Insights on effective outreach and market focus highlight the strategic shifts required for success. His experiences illustrate the transformative impact of great onboarding on business growth.