Outbound Kitchen - B2B Sales Podcast
[GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales
Mar 23, 2025
Tito Bohrt, CEO of Altisales, has built over 70 SDR teams, generating more than $100M in revenue. He shares his three pillars for successful sales development: targeting, outreach health, and messaging. Explore how personalized outreach and multi-channel strategies enhance connection rates. Tito dives into optimizing lead distribution and the importance of understanding buyer personas. He also reveals the pivotal lessons from three influential sales books that shaped his career, emphasizing continuous learning and adaptation in the evolving sales landscape.
45:58
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Quick takeaways
- Adopting a multi-channel outreach strategy that integrates various communication methods is essential for engaging today's apathetic consumers.
- Effective targeting requires a detailed analysis using multiple data points to assign distinct scores, optimizing outreach on high-potential leads.
Deep dives
The Evolution of Sales Outreach
Traditional sales outreach methods, such as single-channel email campaigns, are becoming less effective, as consumers are increasingly apathetic towards generic marketing messages. Past tactics like personalized emails with just a name have lost their charm and impact. In 2023, it's crucial to adopt multi-channel outreach strategies that weave together various forms of communication like email, phone calls, and social media. This holistic approach allows marketers to engage prospects in different ways, making their outreach efforts more effective and fruitful.
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