Super Data Science: ML & AI Podcast with Jon Krohn 481: Performance Marketing Analytics
7 snips
Jun 22, 2021 
Chris Tate, Managing Director at Croud and a digital marketing expert, delves into performance marketing's dynamic landscape. He discusses how automation and quality data are essential for success. Tate emphasizes the significance of first-party data and its role in real-time marketing adjustments. KPIs and the integration of machine learning into strategies are vital topics, revealing how human insight and technology can enhance marketing. Lastly, he explores the types of clients that thrive with Croud and shares insights on current hiring trends in the digital marketing realm.
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Performance Marketing Defined
- Performance marketing focuses on demand generation, lead generation, conversions, and sales.
- It leverages digital platforms like Google and Facebook to drive measurable results.
Measurable Marketing
- Digital marketing allows for precise performance measurement, enabling quick optimization based on real-time data.
- This contrasts with traditional marketing's difficulty in measuring effectiveness.
Multi-Channel Approach
- Diversify your marketing strategy across multiple channels for greater effectiveness.
- Studies show multi-channel campaigns outperform single-channel ones.
