481: Performance Marketing Analytics
Super Data Science: ML & AI Podcast with Jon Krohn
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Harnessing Machine Learning in Marketing
This chapter explores the transformative impact of machine learning on marketing strategies, particularly in budget allocation and real-time adjustments. It emphasizes the synergy between automation and human creativity, urging a balance that optimizes efficiency while still leveraging human insights. Additionally, the chapter discusses the importance of selecting key performance indicators (KPIs) and current hiring trends in digital marketing agencies.
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