Understanding Lifetime Value in Marketing Strategy

Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.

In this episode you will learn:

• What is performance marketing? [3:29]
• How can advertisers take advantage of these tactics? [13:04]
• The importance of quality data in performance marketing [20:19]
• Human value performance marketing [25:30]
• How does Croud optimize? [29:05]
• What are the best KPIs in this industry? [34:02]
• Roles available at Croud now [39:11]
• Typical tools at Croud [42:43]
• What clients work best for Croud? [48:56]

Additional materials: www.superdatascience.com/481