481: Performance Marketing Analytics
Super Data Science: ML & AI Podcast with Jon Krohn
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Navigating Performance Marketing and Analytics
This chapter explores the influence of weather on recording conditions and dives deep into the essential tools for marketing analytics, particularly focusing on Google Analytics and demand side platforms (DSPs). It highlights the intersections of performance marketing with direct-to-consumer strategies, emphasizing the advantages of targeted marketing in today’s competitive landscape. Additionally, the speakers discuss technical tools and programming languages used in data analysis, showcasing practical examples of algorithms and planning tools that enhance marketing strategies.
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