Chris Tate

Chris Tate, Managing Director at Croud and a digital marketing expert, delves into performance marketing's dynamic landscape. He discusses how automation and quality data are essential for success. Tate emphasizes the significance of first-party data and its role in real-time marketing adjustments. KPIs and the integration of machine learning into strategies are vital topics, revealing how human insight and technology can enhance marketing. Lastly, he explores the types of clients that thrive with Croud and shares insights on current hiring trends in the digital marketing realm.