481: Performance Marketing Analytics
Super Data Science: ML & AI Podcast with Jon Krohn
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Navigating the Evolving Landscape of Performance Marketing
In this chapter, the speakers reflect on their friendship while sharing insights on performance marketing, detailing its evolution with digital platforms. They emphasize the significance of multi-channel strategies and the impact of regulatory changes on data transparency. The discussion highlights the shift towards first-party data and the role of machine learning in redefining advertising strategies in a rapidly changing landscape.
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