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Alex Latraverse
VP of Growth at Flock Safety, responsible for the revenue organization, including sales and marketing. Previously worked at Terminus.
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Mar 5, 2021
• 36min
SaaStr 434: How to Build out a Sales Organization from 0 reps to 100 in 18 months with Flock Safety
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In a dynamic conversation, Alex Latraverse, VP of Growth at Flock Safety, and Garrett Langley, CEO and founder, share insights on building a sales organization from scratch to 100 reps in just 18 months. They dive into strategies for achieving product-market fit and optimizing hiring processes, while also considering financial implications and interdepartmental alignments. The duo emphasizes the importance of rapid onboarding and structured evaluations to keep new hires on track. Their experiences offer valuable lessons for any startup looking to scale effectively.
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