In a compelling discussion, Loren Padelford, CRO of Slice and former Shopify Plus executive, shares his insights on selling and scaling in vertical SaaS. He breaks down how Slice supports independent pizzerias with tailored software solutions, emphasizing the distinct strategies needed to compete with larger chains. Loren discusses the resilience of the pizza industry, key characteristics of effective sales teams, and the importance of building trust with SMBs. A must-listen for those looking to understand the nuances of vertical SaaS!

Sales and marketing expert Loren Padelford discusses the limitations of predictable revenue, Salesforce's game-changing approach to software sales, and the need for personalized sales systems. Topics include traits for successful sales, Shopify's unique hiring strategies, and the role of sales reps as e-commerce platform tour guides.

Loren Padelford, a VP and GM at Shopify, is known for challenging conventional sales doctrines. In this discussion, he reveals the limitations of traditional sales hiring practices and emphasizes that past success doesn't guarantee future performance. Loren shares Shopify’s remarkable journey from a billion-dollar valuation to a $120 billion titan, highlighting the importance of data-driven sales strategies. He also advocates for hiring creative and curious individuals over seasoned salespeople, reshaping how companies approach talent acquisition.