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The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford
Oct 9, 2024
In a compelling discussion, Loren Padelford, CRO of Slice and former Shopify Plus executive, shares his insights on selling and scaling in vertical SaaS. He breaks down how Slice supports independent pizzerias with tailored software solutions, emphasizing the distinct strategies needed to compete with larger chains. Loren discusses the resilience of the pizza industry, key characteristics of effective sales teams, and the importance of building trust with SMBs. A must-listen for those looking to understand the nuances of vertical SaaS!
43:02
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Quick takeaways
- Slice's approach to vertical SaaS focuses on fostering trust and building relationships with independent pizzerias to enhance customer engagement.
- The resilience of the pizza industry underscores the importance of targeted marketing strategies that address the operational challenges faced by SMBs.
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SASTR Annual Event Highlights
The SASTR Annual event is a major gathering for SaaS professionals and is set to return in May 2025 at the same San Mateo venue. Previous events have attracted over 10,000 attendees, making it a significant occasion for networking and sharing insights. Attendees are encouraged to purchase tickets at discounted prices during the early sale. The event emphasizes its value in connecting industry leaders and entrepreneurs within the SaaS ecosystem.
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