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19min chapter
SaaStr 763: The Secrets to Selling and Scaling in Vertical SaaS with Slice's CRO Loren Padelford
The Official SaaStr Podcast: SaaS | Founders | Investors
Unlocking Growth in Vertical SaaS for Pizzerias
This chapter explores the critical role of vertical SaaS in the pizza industry, emphasizing the need for comprehensive ERP solutions tailored for small to medium-sized enterprises. It highlights a significant total addressable market of $50 billion in the U.S. and discusses strategies for helping independent pizzerias compete with larger franchises by leveraging collective buying power and tailored technology. The conversation also addresses the complexities of gross margins and the importance of aligning product offerings with customer needs to drive sustainable growth.
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