Stefan Bader

Stefan Bader, co-founder and CEO of Cello, shares insights into building a successful all-in-one referral platform for SaaS companies. He discusses the challenges of launching a new product and highlights innovative growth strategies, including engaging customer experiences and the power of referrals. Bader underscores the significance of proprietary data and personal networks in gaining customers and investors. He also touches on the importance of cultivating a positive work culture, making entrepreneurship more accessible, and encouraging resilience amidst skepticism.