Stefan Bader

Stefan Bader, CEO und Mitgründer von Cello, einem Münchner Unternehmen für Referral-Software, erzählt von der Macht von Weiterempfehlungen für Subscription-Modelle. Er verrät, wie erfolgreiche Marken wie Miro und NeoTaste mit cleveren Incentives ihre Nutzer zu Empfehlungsgebern machen. Das Gespräch beleuchtet die wirtschaftlichen Vorteile von Nutzer-geleitetem Wachstum und gibt Einblicke in effektive Strategien zur Aktivierung und Sichtbarkeit von CTAs. Außerdem wird erklärt, wie man Frauden vorbeugt und welche Anreize am besten funktionieren.

Stefan Bader, co-founder and CEO of Cello, shares insights into building a successful all-in-one referral platform for SaaS companies. He discusses the challenges of launching a new product and highlights innovative growth strategies, including engaging customer experiences and the power of referrals. Bader underscores the significance of proprietary data and personal networks in gaining customers and investors. He also touches on the importance of cultivating a positive work culture, making entrepreneurship more accessible, and encouraging resilience amidst skepticism.

Join Stefan Bader, founder and CEO of Cello, as he dives into the shifting landscape of B2B marketing. He reveals the shocking rise in customer acquisition cost payback time from 12 months to 5 years. Stefan discusses how AI is undermining traditional channels like SEO and cold calling, predicting their collapse. He emphasizes the need for founders to design growth loops and control their distribution channels. With powerful insights on leveraging referrals and fundraising as acquisition tools, this conversation is a must-listen for aspiring entrepreneurs.