Startup Strategies This 7-figure CEO’s NEW way to market B2B in 2025
Oct 22, 2025
Join Stefan Bader, founder and CEO of Cello, as he dives into the shifting landscape of B2B marketing. He reveals the shocking rise in customer acquisition cost payback time from 12 months to 5 years. Stefan discusses how AI is undermining traditional channels like SEO and cold calling, predicting their collapse. He emphasizes the need for founders to design growth loops and control their distribution channels. With powerful insights on leveraging referrals and fundraising as acquisition tools, this conversation is a must-listen for aspiring entrepreneurs.
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Product-Channel Fit Is Collapsing
- Product-channel fit is collapsing as traditional acquisition channels degrade under new tech and behaviors.
- Founders must rethink distribution because building products is easier but owning distribution is harder.
Exit And Corporate Integration Experience
- Stefan sold his parking data company to Continental after pivoting from a consumer marketplace to enterprise data sales.
- He then spent three years inside Continental during post-merger integration before returning to startups.
Product-Centered Distribution Is Defensible
- Referrals and word-of-mouth become crucial as SEO, cold outreach, and paid channels degrade.
- Cello positions product-centered distribution as a defensible, owned channel versus rented algorithms.