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Topline

Latest episodes

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Nov 12, 2023 • 53min

E31: The State of the Job Market

Despite layoffs in 2023, the job market is strong. Topics include employer leverage in hiring, importance of mission-driven employees, storytelling in sales and fundraising, impact of high interest rates on the labor market, changing work culture and remote work effects, lack of education on job opportunities.
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Nov 9, 2023 • 11min

TOPLINE HOTLINE: Re-engaging lost opportunities

The podcast discusses strategies for re-engaging lost opportunities, the challenges involved, importance of understanding customer needs, frustrations with automated outreach tools, significance of data in proving effectiveness of strategies, and whether to focus on closing lost opportunities or finding new ones.
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Nov 5, 2023 • 60min

E30: The Truth about End User Spending

The podcast explores the dominance of SaaS in end-user spending, challenges faced by software companies, optimizing CAC, training teams, the impact of cybersecurity on startups, leveraging negotiation power, decrease in AE expenses, and increase in non-AE expenses.
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Nov 2, 2023 • 7min

TOPLINE HOTLINE: So, a client offered my star employee a job...

A Pavilion member is contemplating if they can negotiate with a client (and friend) who has made a tempting offer to double the salary of one of their star employees. Tune in to this week's episode of Topline Hotline for the hosts' perspectives on this matter.
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Oct 30, 2023 • 54min

E29: Navigating the Software Industry's Evolution

The hosts discuss explosive growth in the software industry, challenges of demand generation, and the effectiveness of ecosystem-led growth. They also explore the delicate balance of home and work life, the importance of empathy in leadership, and the challenges of entrepreneurship. They criticize fake reviews on G2 and discuss the significance of personal happiness. The chapter ends with light-hearted moments and discussions on building a company, ice pods, Slack consulting, and the Republican party.
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Oct 26, 2023 • 8min

TOPLINE HOTLINE: Addressing early termination requests from customers

The podcast discusses strategies for dealing with early termination requests from customers in a multi-year contract. They emphasize the financial implications and importance of accountability. They explore the complexities and consequences of signing lengthy contracts and highlight negotiation possibilities. The chapter also emphasizes the importance of timely communication with investors and client engagement.
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Oct 23, 2023 • 44min

E28: State of the Market, and Balancing Efficiency with Innovation

The hosts discuss balancing efficiency with innovation in business, the challenges of standing out in crowded inboxes, the role of community and conferences in the business landscape, capitalizing on small wins and creating momentum, setting expectations and supporting sales teams, and the challenges of raising venture capital in the SaaS industry.
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Oct 19, 2023 • 8min

TOPLINE HOTLINE: How should SaaS companies be thinking about price increases for 2024?

There are two schools of thought about price increases heading into 2024. While the data shows that the average ACV for B2B SaaS products has increased by 9% in the last year, industry pundits including Jason Lemkin have said that if you raise prices in the current economy, you should expect to lose customers. On this week's Topline Hotline, Sam, AJ and Asad share their advice on price increases.
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Oct 16, 2023 • 50min

E27: Recap from GTM2023

With all three hosts in Nashville for GTM2023, this week's episode recaps key learnings from the event, including why alignment is so critical for growth and why we should all be leaning in to AI, and reflects on the events happening in Israel and Gaza.
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Oct 12, 2023 • 8min

TOPLINE HOTLINE: How Do You Forecast Churn?

On this episode of Topline Hotline, the hosts answer a question about how GTM leaders forecast churn, and whether they rely simply on historic data or include things like customer health scores, rep feedback, time to first value, etc.

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