Importance of Doing Due Diligence in Hiring Leaders for Go-To-Market Teams

When hiring leaders for go-to-market teams, it is crucial to conduct thorough due diligence to validate their suitability. The podcast emphasizes the significance of checking references and engaging in back channeling to ensure a comprehensive assessment. AJ Bruno advocates for back channeling as a key step in the hiring process to gain insights beyond traditional references. Additionally, the discussion highlights the importance of triangulating information from multiple sources to make informed hiring decisions.