
Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Latest episodes

41 snips
Jul 20, 2025 • 1h 10min
E118: Did Windsurf Screw 200+ Employees for $2.4B ft. Carta's Peter Walker
Peter Walker, Chief Insight Officer at Carta, dives into the whirlwind events surrounding Windsurf's near-acquisition by OpenAI and the subsequent $2.4 billion Google offer. He unpacks the ethics of talent-first extractions and discusses what founders owe to their teams. The conversation navigates the current volatility in AI markets and the significance of recurring revenue. Walker also highlights the challenges startups face regarding employee morale and trust, all while contemplating whether we’re heading toward another financial bubble.

21 snips
Jul 17, 2025 • 31min
AJ Bruno's Journey: Balancing Growth with Sustainable Revenue
AJ Bruno, Founder and CEO of Quotapath, shares transformative lessons from his entrepreneurial journey. He discusses the pivotal moment when he shifted focus from chasing new clients to emphasizing revenue retention. AJ reveals his legendary 'war room' strategy that improved customer success and retention. He dives into the complexities of integrating AI into business and why it might not always be the answer. Plus, he shares fascinating insights into the history of Mars Inc. and the innovative spirit that led to legendary candy bars.

65 snips
Jul 13, 2025 • 1h 8min
E117: How AI Native Orgs Are Reshaping RevOps and Post Sales
The discussion centers on how AI-native companies redefine Revenue Operations and post-sales strategies. They highlight the shift from traditional marketing roles to agent-led outreach, examining the competitive landscape for talent. Insights into Figma's financial metrics reveal key trends for assessing company health and implications for potential IPOs. Evolving community dynamics and challenges on social media are analyzed, alongside innovative marketing strategies driven by AI. The importance of post-onboarding processes for enhancing enterprise value is also emphasized.

18 snips
Jul 10, 2025 • 36min
Elaine Zelby on AI and Marketing: Lessons in Operational Scaling
Elaine Zelby, Co-founder and CRO of Tofu and former partner at SignalFire, shares cutting-edge insights on B2B marketing. She reveals the importance of variable pay for marketing teams and how AI can tailor strategies for thousands of accounts simultaneously. Zelby also discusses the complexities of marketing attribution and the need for a simplified MarTech stack. From revenue leadership lessons to the emerging landscape of B2B influencer marketing, her perspectives challenge conventional thinking and illuminate paths to success.

80 snips
Jul 6, 2025 • 1h 14min
E116: Why Adaptation Is the Only Strategy That Works in AI
The hosts tackle the challenges of leadership in an uncertain landscape shaped by AI. They discuss the balance between ambition and personal fulfillment, especially amidst heightened anxiety for founders. The conversation explores how organizations are adapting to an AI-driven environment, emphasizing the importance of data quality and in-person connections. They also critique customer success models and highlight the struggles recent graduates face in today's job market, revealing a disconnect between education and employment opportunities.

36 snips
Jun 29, 2025 • 1h 10min
E115: The Cultural Divide Between AI Startups and SaaS
Discover why AI-native startups are outpacing legacy SaaS companies in growth and market attention. The show explores the cultural divide between fast-paced AI teams and traditional firms, revealing the risks of stagnation. It also delves into the challenges faced by AI startups in corporate frameworks and the complexities of IPOs in a volatile market. Tune in to learn about innovative tools like Cluely that are reshaping company valuations and the competitive dynamics in the sales tech sector.

24 snips
Jun 26, 2025 • 30min
SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands with CEO Matt Allison
In this discussion, Matt Allison, CEO and co-founder of the AI media intelligence platform Handraise, shares insights from his entrepreneurial journey. He delves into the challenges of building Handraise, particularly in targeting enterprise accounts like Walgreens and Hershey. The conversation highlights how AI is reshaping product development and market strategies. Matt also emphasizes the importance of a positive mindset for entrepreneurs, offering valuable resources for those aiming to succeed in the tech industry.

42 snips
Jun 22, 2025 • 52min
E114: How Apollo Plans to Grow From $150M to $1B+ in ARR
Tim Zheng, co-founder and CEO of Apollo, shares his journey transforming the company from a struggling sales-led model to a thriving product-led growth powerhouse. He reveals how lowering the price to $99/month skyrocketed revenue to over $150M. Zheng discusses the significant role of AI, with over 50% of Apollo's code driven by it, and the importance of finding executive talent as they scale. He also looks ahead to breaking the elusive billion-dollar barrier, highlighting the challenges and opportunities in today’s competitive tech landscape.

6 snips
Jun 19, 2025 • 20min
SPOTLIGHT: What It Takes to Step into the CEO Role with Eric Anderson of Walnut
Eric Anderson, CEO of Walnut and expert in go-to-market strategies, shares his unique journey transitioning from a seasoned leader to the helm of a founder-led company. He delves into the challenges of managing cultural differences across global teams and the importance of building trust. Eric discusses making bold decisions like pricing changes, restructuring product lines, and embracing opportunities for growth while honoring the company’s legacy. His insights into fostering collaboration and leveraging key business philosophies provide a fresh perspective on leadership and innovation.

131 snips
Jun 15, 2025 • 1h 4min
E113: Are CRMs Becoming Just Another Database for AI?
The podcast dives into the potential of AI transforming CRMs into mere databases, sparking concern over data accuracy and the need for human oversight. It discusses the quality paradox in AI, emphasizing that more data isn't always better. The conversation also touches on the intense work culture developing in tech, questioning its sustainability. Insights on the importance of motivated teams and the challenges of burnout are highlighted, alongside reflections on a successful live event and future plans in the industry.