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E62: From Operator to Investor: Insights from Liz Christo of Stage 2 Capital
Jun 16, 2024
Liz Christo of Stage 2 Capital shares insights on retention issues, pricing models, and board dynamics in B2B tech. The podcast delves into strategies for improving retention, driving upsell opportunities, and optimizing board interactions. It also explores the transition from operator to investor, the importance of LP base in investment discussions, and pitfalls of aggressive price increases in a successful business.
01:07:20
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Quick takeaways
- Addressing root causes for customer retention, segmenting bases for better understanding.
- Driving upsell capabilities through pricing strategies beyond traditional metrics like seats or units.
Deep dives
Operator Insights and Challenges in 2023 and 2024
The podcast discussion delves into the challenges faced by companies in 2023 and 2024, focusing on retaining customers and expanding accounts. With data showing that companies struggled with customer retention and expansion, there is a need to address root causes and segment customer bases for better understanding. By analyzing different factors affecting Net Revenue Retention (NRR) and Gross Revenue Retention (GRR), companies can make informed decisions on team structuring, hiring strategies, and ownership responsibilities.
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