
Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Latest episodes

Dec 10, 2023 • 56min
E35: Lessons from 2023
The podcast discusses the relationship between correlation and causation, the closure of VC firm OpenView, strategies for stress and risk minimization, the importance of conviction and openness to change, predictions for 2024, and a book recommendation about the hedge fund industry.

Dec 7, 2023 • 10min
TOLINE HOTLINE: I want to transition my top AE to Team Lead. But is it worth the risk?
Not every good salesperson makes a good sales leader. In this week’s mini-episode, our hosts discuss the challenges of having a Team Lead and offer insights to guide the decision.

Dec 4, 2023 • 52min
E34: The Flaws of the Four-Day Work Week
Our hosts discuss changes in work culture, productivity, and how to screen for work ethic during the hiring process. They explore the flaws of four-day work weeks and the challenges of maintaining a high level of productivity. Want more TOPLINE? Read the recaps.

Nov 30, 2023 • 8min
TOPLINE HOTLINE: When can startups establish and enforce a sales process?
In this week’s mini-episode, our hosts discuss when to define and implement a sales process across the organization as a startup. Is it based on stage, the size of your team, or something else? Listen to learn what criteria must be met to build and introduce a repeatable and scalable sales process.

8 snips
Nov 27, 2023 • 54min
E33: Valuations, Investing, and Market Dynamics with SaaStr's Jason Lemkin
Jason Lemkin, Investor & Founder Chairman at SaaStr, discusses investing, valuations, and challenges in the SaaS industry. Topics include power laws in investing, challenges in SaaS companies, market dynamics, and board relationships for founders.

Nov 23, 2023 • 12min
TOPLINE HOTLINE: Can I transition back to a CRO role after serving as a CEO?
This week, our hosts discuss how to make a backward career transition after a colleague of Sam's shared that their organization is losing money, and they now feel that their career options moving forward are limited. Check out this week’s mini-episode to listen to what Sam, AJ, and Asad have to say.

Nov 20, 2023 • 52min
E32: 2024 Market Predictions
This episode of Topline covers 2024 market predictions, clarity on CAC payback averages, OpenAI's Demo Day, challenges of finding homes for engineers and teams, the power of leverage in deal making, Pavilion CEO Summit 2024, Trendkite's recent acquisitions, struggles with narrative and storytelling for founders, the impact of OpenAI on software companies, and plans to build a recruitment bot.

Nov 16, 2023 • 10min
TOPLINE HOTLINE: What does a solid first quarter look like as a new CRO?
The hosts discuss the 30-60-90-day plan for new CROs and the need to make an impact early. They talk about the elements of a successful first quarter, including planning and engaging with stakeholders. They also discuss the importance of demonstrating investment, understanding unit economics, and grasping key metrics as a new CRO.

Nov 12, 2023 • 53min
E31: The State of the Job Market
Despite layoffs in 2023, the job market is strong. Topics include employer leverage in hiring, importance of mission-driven employees, storytelling in sales and fundraising, impact of high interest rates on the labor market, changing work culture and remote work effects, lack of education on job opportunities.

Nov 9, 2023 • 11min
TOPLINE HOTLINE: Re-engaging lost opportunities
The podcast discusses strategies for re-engaging lost opportunities, the challenges involved, importance of understanding customer needs, frustrations with automated outreach tools, significance of data in proving effectiveness of strategies, and whether to focus on closing lost opportunities or finding new ones.
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