Topline E53: Understanding software engineering as a non-technical founder
32 snips
Apr 21, 2024 Delving into challenges startups face, understanding software engineering for non-technical founders, maintaining customer confidence, navigating sales strategies and customer success, and appreciating collaborative efforts in the tech industry.
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Revenue Challenges in 2023
- Many revenue leaders indicate deals are more complex and competition has increased in 2023.
- Despite new go-to-market messaging, many missed revenue and renewal targets.
Economic Outlook and Renewals
- Sam Jacobs believes 2024 will be similar to 2023 due to persistent inflation and uncertain rate cuts.
- Renewal rates might improve as they are now comping against sales made during a downturn.
Creating vs. Capturing Demand
- Asad Zaman suggests companies must learn to create demand, not just capture it, to thrive.
- This involves selling against the status quo and creating budget, which requires different skills.