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E53: Understanding software engineering as a non-technical founder
Apr 21, 2024
Delving into challenges startups face, understanding software engineering for non-technical founders, maintaining customer confidence, navigating sales strategies and customer success, and appreciating collaborative efforts in the tech industry.
58:33
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Quick takeaways
- Startups must differentiate in a market favoring comprehensive solutions.
- Non-technical founders need to understand engineering work and market demands.
Deep dives
Evolution of Customer Expectations
Customer expectations are evolving, highlighting the need for companies to prioritize alignment from pre-sale to post-sale to ensure mutual success. Customers today expect companies to deliver on promised outcomes, emphasizing the importance of understanding and aligning with customer needs throughout the entire customer journey.
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