23min chapter

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E53: Understanding software engineering as a non-technical founder

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CHAPTER

Navigating Challenges in Sales and Customer Success

The chapter delves into a discussion about sales strategies, the importance of understanding customer needs, and the significance of focusing on customer success in subscription models. It touches on community reactions, addressing churn problems, and transitioning to a go-to-market strategy for long-term success in sales. The conversation also explores personal experiences, company operations involvement, and the need to move past siloed thinking for profitable growth aligned with customer outcomes.

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