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E53: Understanding software engineering as a non-technical founder

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Debt Decisions and Revenue Challenges

The chapter features a debate on leveraging debt for struggling companies, focusing on the risks and the importance of addressing structural issues over reliance on loans. It also discusses revenue leadership challenges, market conditions impacting renewal targets, and the concept of comping for performance analysis. Additionally, the conversation explores creating demand in competitive markets, skill differences in capturing versus creating demand, and the challenges faced by individuals transitioning from large companies to startups in sales and marketing.

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