Topline E54: Why are more CMOs becoming CROs?
4 snips
Apr 28, 2024 Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses the rise of CMOs transitioning to CROs. The conversation touches on marketing-sales alignment, 6sense's cease and desist letter, the FTC rule banning noncompetes, and the importance of gaining sales experience for marketers looking to transition to the CRO role.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 2min
Evolution of CMOs to CROs
02:30 • 11min
The Evolution of Marketing Executives to Revenue Leaders
13:47 • 19min
Exploring Busy Schedules, Event Gratitude, and CRO Summit Advertisement
32:53 • 2min
Challenges in Pricing and Reputation Management
34:34 • 9min
Evolution of Opinions and Strategies in Business
43:27 • 2min
Navigating Legal Challenges in Business
45:38 • 15min
Celebrating Microsoft's Impact
01:00:51 • 3min
Engaging Community Shoutouts and Sponsor Promotion
01:04:10 • 3min