Kathleen Booth

Vice President of Marketing, Kathleen Booth, shares her career path from political science and international development to marketing for a cybersecurity company. Early dreams of acting morphed into goals of making the world a better place. Chief marketer and podcaster Kathleen is doing just that.

Top 3 podcasts with Kathleen Booth

Ranked by the Snipd community

Jun 23, 2024 • 1h 6min

E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion

Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses brand-led growth and the evolving landscape of brand and demand generation. Insights on balancing brand investment and demand generation for short-term and long-term outcomes are shared. The importance of trust, affinity, and emotional connections in branding, along with examples of successful brand partnerships, is highlighted.

Apr 28, 2024 • 1h 7min

E54: Why are more CMOs becoming CROs?

Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses the rise of CMOs transitioning to CROs. The conversation touches on marketing-sales alignment, 6sense's cease and desist letter, the FTC rule banning noncompetes, and the importance of gaining sales experience for marketers looking to transition to the CRO role.

Jan 14, 2024 • 5min

Encore: Kathleen Booth: Get your foot in the door and prove your worth. [Marketing] [Career Notes]

Guest Kathleen Booth, Vice President of Marketing, shares her career path from political science to marketing for a cybersecurity company. She talks about the importance of gaining experience and expressing passion. Kathleen emphasizes the value of helping and mentoring others and making a positive impact in the world.