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CyberWire Daily
Encore: Kathleen Booth: Get your foot in the door and prove your worth. [Marketing] [Career Notes]
Jan 14, 2024
Guest Kathleen Booth, Vice President of Marketing, shares her career path from political science to marketing for a cybersecurity company. She talks about the importance of gaining experience and expressing passion. Kathleen emphasizes the value of helping and mentoring others and making a positive impact in the world.
05:21
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Quick takeaways
- Passion and determination are crucial for success in a marketing career.
- Proactively proving one's worth can lead to rapid growth and success in a chosen field.
Deep dives
Shifting Career Paths
The speaker shares her experience of transitioning from aspiring actress to a career in political science. She initially aimed to make a difference in the world through politics, particularly in developing countries. However, a frustrating experience with a water utility project in Ghana made her realize the need for strategic communications and marketing in the field of international development. This led her back to marketing, where she applied her skills to drive public sector reform projects.
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