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E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion
Jun 23, 2024
Kathleen Booth, SVP of Marketing and Growth at Pavilion, discusses brand-led growth and the evolving landscape of brand and demand generation. Insights on balancing brand investment and demand generation for short-term and long-term outcomes are shared. The importance of trust, affinity, and emotional connections in branding, along with examples of successful brand partnerships, is highlighted.
01:05:53
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Quick takeaways
- Brand perception influences decision-making and brand investments can enhance customer retention.
- Investing in brand strategies is essential for long-term growth and aligning with customer expectations.
Deep dives
The Power of Brand Perception in Decision-Making
Brand perception influences decision-making, as exemplified by Apple's focus on privacy, which has become a pillar of its brand. This trust in brand can impact the adoption of new products, highlighting the value of longstanding brand investments.
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