Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins Topline to discuss the evolving landscape of brand and demand generation. The conversation starts off by delving into a recent report by TrustRadius and Pavilion, highlighting shifts in buyer behavior and the importance of brand-led growth. They also explore the need for a balanced approach between brand investment and demand generation, sharing insights on how brands can influence both short-term and long-term business outcomes.
Check out the TrustRadius x Pavilion Brand report.
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Also, make sure to secure a ticket for:
Pavilion Palooza, which will be held virtually from June 25 - 27
GTM EMEA, which will be held in London from 9 - 11 July
GTM2024, which will be held in Austin from October 14 - 16
