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20min chapter
E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion
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Brand Evolution and Partnerships Impacting Marketing Funnel
The chapter explores evolving a brand to meet the needs of finance and RevOps buyers, focusing on customer personas over superficial aspects. It also discusses the benefits of partnerships, particularly with HubSpot Ventures, in aligning brand guidelines for fruitful collaborations. The impact of brand on different stages of the marketing funnel, from retention to consumer behavior, is debated with examples like Apple's strong emotional connection with consumers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode