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14min chapter
E63: Insights on Brand-Led Growth with Kathleen Booth of Pavilion
Topline
The Power of Branding and Building Strong Customer Connections
This chapter delves deep into the significance of branding in shaping customer perceptions and building long-lasting relationships. It explores the essence of brand-led growth strategies, the elements of branding, and the evolving dynamics of customer behavior towards products. Through engaging examples and insights, the discussion highlights the impact of emotional connections, innovative experiences, and non-monetary investments in establishing a strong brand presence and fostering customer loyalty.
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Listen to the best highlights from the podcasts you love and dive into the full episode